Our society has set some beauty standards not only for women but also for the people who are ageing. What we fail to notice the glamour and beauty of those people who are ageing so gracefully. So while others were busy getting cosmetic surgery, face lifting, airbrushing, botox of different parts of their body, this Russian modelling agency has decided instead to embrace the beauty of ageing and hire models over 45 in a series of gorgeous photos.
The modelling agency named Oldushka are hiring models who are over 45 that goes up to 85 in some cases. While the fashion and modelling industry finally seems to be getting to grips with diversity in model sizes, looks and ethnicity, the next barrier that needs to be broken down is age. A photographer named Igor Gavar started this series with gorgeous photos of old models for his blog and that gave birth to the modelling agency. The vast majority of the models the agency is hiring are over 60 but Sergey the male model is only 45. “I signed him because he is older than he looks,” Gavar told Vogue in a recent interview.
Read More: Woman Having Alopecia Becomes A Model And Proves Even Bald Is Beautiful!
More info: Website | Instagram
1.Tatjana Nekliudova, 61 Years Old
2.Victor Sosnovtsev, 73 Years Old
3.Tatjana Nekliudova, 61 Years Old
4.Tatjana Nekliudova, 61 Years Old
5.Tatjana Nekliudova, 61 Years Old
6.Victor Sosnovtsev, 73 Years Old
7.Sergey Arctica, 45 Years Old
8.Valentina Yasen, 62 Years Old
9.Olga Kondrasheva, 72 Years Old
10.Valentina Yasen, 62 Years Old
11.Sergey Arctica, 45 Years Old
12.Tatjana Nekliudova, 61 Years Old
13.Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old)
14.Tatjana Nekliudova, 61 Years Old
15.Nina Ivanovna, 75 Years Old
16.Olga Kondrasheva, 71 Years Old
17.Tatjana Nekliudova, 61 Years Old
18.Irina Belisheva, 70 Years Old
19.Sergey Arctica, 45 Years Old
20.Irina Belisheva, 70 Years Old
21.Tatjana Nekliudova, 61 Years Old
22.Valentina Yasen, 62 Years Old
23.Tatjana Nekliudova, 61 Years Old
The older models of Oldushka are getting a lot of offers in Russia. The various fashion industry is hiring them to appear in more mainstream advertising campaigns, catalogues. They are bringing a whole new generation and charm to the fashion industry breaking all the stereotypes. Don’t you think that more and more countries should adopt this idea of embracing the beautiful side of ageing and inspire the world?